Websites are a main part of companies today. It is an eye catching part of a company that can lay out what they are selling or promoting. Some websites do an excellent job graphically and organizationally. However, there are some, if not used frequently, that can make people discredit companies as well as not use them for any sort of reference whether it is shopping, researching, or signing up. Shein, Amazon, Coach, Crunch Fitness, and Victoria’s Secret are all websites that have positive and negative factors within them.
Shein is a women’s fashion website. It contains summer clothes, shoes, sweaters etc. Graphically, the website itself is organized; however, it can be busy at times with the moving sales and different fonts. It is eye catching with similar colors and they do a nice job by not mixing multiple colors at once. Furthermore, it is easy to navigate when looking for a specific item. Because of the titles at the top, which then have subtitles, it makes it even more organized and simplistic. Shein has its strengths and weaknesses, but overall the website is graphically and colorfully well done.
Being a frequent shopper, Amazon is simple to navigate; however, if someone is visiting the site for the first time, it can appear to be busy and unorganized. The customer service live chat is helpful and the people on the other end really do want to help. The response time is quick paced and, depending on the problem, the entire conversation is ten to fifteen minutes at most. They do not leave customers guessing when it comes to problems they may have. When searching for an item, it is simple to find because of the search bar as well as using filters to discover the items in a faster pace. In addition, when looking through the cart, it is easy to delete and continue on. It is not a hassle when an item in the cart is not wanted anymore.
Graphically, Coach intrigues its visitors with the color scheme and organizational flow of its website. It is a well thought out formation and eye catching because of the pictures and short descriptions. However, after the cover page, the website can have some glitches. For example, if a shopper is searching for a bag, clicks on it, then wants to leave that page, the website takes the customer back to the top of the first page. This can be irritating to some based on what page they were on. But, when a customer wants to filter through the bags, wallets or accessories, the options are simple and makes it much faster to find an item and is not as aggravating.
Crunch Fitness is appealing to the eye. It has a few colors, but they are vibrant. The color scheme is well thought out and continues to catch the viewer's eye after the cover page, which a lot of websites seem to lack. The website has a warm sensation to it with encouraging pictures. It makes the environment at Crunch Fitness feel inspiring as a “no judgement” zone. The website is easily navigated and is user friendly. It is simple to find what anyone is looking for because of the tool bar. Crunch Fitness is one of the websites that is doing something right, with the most important information, how much membership is, at the top.
Victoria’s Secret website on a mobile device is ineffective and frustrating. It continuously glitches and cause the screen to freeze every once in awhile as well. There is a lack of appeal with the color scheme on the home page which can be a negative factor since it is one of the most important places. It is the deciding factor on whether or not people will stay or leave. The tool bar is organized, but there is a slight delay when hovering over the link. However, the organization of the website in its entirety is well done. They give you all the related links when it comes to bras or clothing. Also, the sales of the day are laid out in one section which is simple for those who know what they are looking for.
In conclusion, the homepage of websites are one of the most important pieces to the puzzle. It makes a lasting impression as well as it being the deciding factor to either leave or stay on the page. There are a few things that companies should think about and work on when it comes to creating a website. If it is difficult to use then no one will want to revisit. Companies need to make their websites eye appealing to draw in people. Crunch Fitness does a good job with the eye appeal where Victoria’s Secret lacks with just a white background. Create a website without glitches and one that is easy to navigate. This will make consumers happy and want to revisit a website.
Shein is a women’s fashion website. It contains summer clothes, shoes, sweaters etc. Graphically, the website itself is organized; however, it can be busy at times with the moving sales and different fonts. It is eye catching with similar colors and they do a nice job by not mixing multiple colors at once. Furthermore, it is easy to navigate when looking for a specific item. Because of the titles at the top, which then have subtitles, it makes it even more organized and simplistic. Shein has its strengths and weaknesses, but overall the website is graphically and colorfully well done.
Being a frequent shopper, Amazon is simple to navigate; however, if someone is visiting the site for the first time, it can appear to be busy and unorganized. The customer service live chat is helpful and the people on the other end really do want to help. The response time is quick paced and, depending on the problem, the entire conversation is ten to fifteen minutes at most. They do not leave customers guessing when it comes to problems they may have. When searching for an item, it is simple to find because of the search bar as well as using filters to discover the items in a faster pace. In addition, when looking through the cart, it is easy to delete and continue on. It is not a hassle when an item in the cart is not wanted anymore.
Graphically, Coach intrigues its visitors with the color scheme and organizational flow of its website. It is a well thought out formation and eye catching because of the pictures and short descriptions. However, after the cover page, the website can have some glitches. For example, if a shopper is searching for a bag, clicks on it, then wants to leave that page, the website takes the customer back to the top of the first page. This can be irritating to some based on what page they were on. But, when a customer wants to filter through the bags, wallets or accessories, the options are simple and makes it much faster to find an item and is not as aggravating.
Crunch Fitness is appealing to the eye. It has a few colors, but they are vibrant. The color scheme is well thought out and continues to catch the viewer's eye after the cover page, which a lot of websites seem to lack. The website has a warm sensation to it with encouraging pictures. It makes the environment at Crunch Fitness feel inspiring as a “no judgement” zone. The website is easily navigated and is user friendly. It is simple to find what anyone is looking for because of the tool bar. Crunch Fitness is one of the websites that is doing something right, with the most important information, how much membership is, at the top.
Victoria’s Secret website on a mobile device is ineffective and frustrating. It continuously glitches and cause the screen to freeze every once in awhile as well. There is a lack of appeal with the color scheme on the home page which can be a negative factor since it is one of the most important places. It is the deciding factor on whether or not people will stay or leave. The tool bar is organized, but there is a slight delay when hovering over the link. However, the organization of the website in its entirety is well done. They give you all the related links when it comes to bras or clothing. Also, the sales of the day are laid out in one section which is simple for those who know what they are looking for.
In conclusion, the homepage of websites are one of the most important pieces to the puzzle. It makes a lasting impression as well as it being the deciding factor to either leave or stay on the page. There are a few things that companies should think about and work on when it comes to creating a website. If it is difficult to use then no one will want to revisit. Companies need to make their websites eye appealing to draw in people. Crunch Fitness does a good job with the eye appeal where Victoria’s Secret lacks with just a white background. Create a website without glitches and one that is easy to navigate. This will make consumers happy and want to revisit a website.
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